Monthly Archives: October 2014
A Content Marketing Distribution Checklist
By Michael Zalle – Vice President, Sales and Marketing, Squire Tech Solutions
Content marketing is all the rage. It’s a term tossed around in nearly every marketing vertical, but there’s still plenty of confusion about what exactly constitutes content marketing. At Squire Tech Solutions, we took years trying to get our arms around content marketing and what that means for a B2B company. The Content Marketing Institute defines content marketing as “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”
There is plenty of discussion around exactly what constitutes valuable and relevant content. Most content marketers seem to agree that the purest form of content marketing is focused on the audience. In other words, a press release about an upcoming event is not content marketing, but a series of articles on “the world’s best satellite communications solutions,” or “how to get your satellite system ready for a natural disaster” would be.
Many organizations that have embraced content marketing are focused on the creation of the content; it’s hard, time-consuming work that requires a skill that not everyone possesses. But what about the second part of the equation, when it comes to distribution? Remember, it’s critically important to market the content; otherwise it’s not content marketing.
In order to maximize the impact of the content an organization creates, it’s critically important to aggressively distribute it to the audience. With that in mind, here’s a content distribution checklist to get started – the exact program that works might vary for each business, but this can serve as a baseline.
Facebook: Facebook is a great place for content. The audience is huge and most people are focused on leisure-time activities when they’re on the world’s biggest social network. Importantly, Facebook has changed its algorithm recently to restrict what people see in their newsfeed, which means marketers will likely have to buy ads to truly break through. At a bare minimum, a communications organization must have a Facebook page and, they must be sure to post content to this page. This is a sign of legitimacy in this day and age.
Pinterest: Pinterest is just about perfect for most consumer focused industries like tourism and hospitality businesses. This is a very visual platform, so share posts that are image heavy. Also, importantly, this is a very female-dominated network, so bear that in mind when sharing content and communicating your message.
Twitter: Twitter is terrific for sharing content and critical use group information, as users are actively searching for interesting and meaningful stories to read and share. Organization engaged on Twitter cannot simply broadcast one way, though — success and a following come from engaging in a conversation. That is to say, it’s not wise to only blast out links to content. Instead, shoot for a 4:1 ratio of sharing others’ content compared to the company’s own. At the same time, business accounts should share posts on Twitter more than once. The nature of Twitter is that the news feed zooms by quickly, and things can get lost if they’re only promoted one time.
LinkedIn: Surprising, but the business network is a great place to share the type of content described above. The LinkedIn platform has transformed into a very content-centric social network, and at least some content can find an audience there.
Google+: Google+ hasn’t really taken off yet, but it matters, even if only for SEO purposes. It makes sense to post content on this channel as part of the regular content-marketing routine. Brands that find traction on Google+ can dive in deeper by seeking out appropriate groups to follow or participate in.
Email Newsletters: Email may seem old fashioned, but it’s a great way to push content to an audience. When customers, partners, and community provide with their email address, they’re indicating that they trust the marketer and want more information. Brands should encourage their audience to sign up to receive a periodic e-newsletter.
In the communications industry, it may be difficult to produce enough content to generate a regular newsletter. In that case, it might make sense to buy ad space in a newsletter produced by an association or trade group, spreading content to the best audience. Companies like MultiView can help match marketers with the proper associations to spread their content. At Squire Tech we engaged with Multiview and have been very impressed with the results.
Press Releases: Yes, earlier in this piece it was made clear that press releases aren’t the best tactic for attracting an audience, but some content may in fact be press release-worthy. No smart marketer would put out a release every time they write and publish a blog post. But if time and effort is going into developing eye-catching, informative guides to destinations, then that content may be appealing to targeted media. Therefore, issuing a press release can make sense. In the Public Safety and Oil and Gas industry, satellite communications is a critical element. Squire Tech is very focused on releasing press that our of users can learn from.
When it comes to content marketing, the most important thing is to remember that the job isn’t finished once the content is published. In many ways, that’s just the beginning of the effort.
We at Squire Tech Solutions take pride in offering our customers only the very best in satellite internet systems. We partner with top-notch suppliers and offer outstanding customer service making us the #1 trusted provider of satellite internet communications systems. We’re excited to announce that we have teamed up with Farber Specialty Vehicles, Inc., offering a limited time promotion on a Complete Satellite System and Installation package for your mobile command post. This means that you can save a huge $4,500 dollars on your next satellite internet system (with installation).
When your field operation is on mission critical business, you’re in good hands with Squire Tech Solutions and Farber Specialty Vehicles. Many organizations have adopted our satellite internet systems on their mobile command centers, giving them access to reliable Broadband Satellite, Wi-Fi Access, and VoIP Communications. If you’ve considered a dependable satellite communication system on your mobile command vehicle, there is no better time than now. This limited time discount of $4,500 ends December 31st 2014.
What is included with the Satellite Internet System and Installation package?
Together Squire Tech and Farber Specialty Vehicles offer the best in mobile satellite internet equipment, vehicle and service. The system on sale includes:
1M Carbon Fiber Satellite Dish, iDirect X5 modem, Power over Ethernet Network Switch, Secure Phone Gateway, Dedicated Battery Backup, Wi-Fi Access, Full Feature Phone Switch, Six (6) Cisco Phones, Public Announcement System, Necessary Wiring, and all other materials to provide a Turn-Key System!
Where will you Install the Satellite Internet System? We are all about customer service. Let us know the best option for you and we’ll make it happen. We can install the satellite internet system package at our facility, or we can come to you.
How do I get this special limited-time deal? Give us a call and mention the $4,500 discount offer on a Complete Satellite System and Installation package. The customer service team at Squire Tech will get your turn-key quote to you in minutes.
This is a limited time deal that won’t last forever. This offer expires December 31st 2014. Looking into a different solution for your satellite internet communications need? Squire Tech’s satellite internet, phone and data services include; mobile satellite equipment for vehicles such as SUVs and trucks, fixed /rooftop satellite solutions for businesses, satellite backup/ disaster recovery, and daily rental satellite communications for remote locations.
Call Squire Tech Solutions at (877) 787.5111 for more information. Our expert satellite internet consultants are standing by to help you put together the right system for your unique operational needs.
The team at Squire Tech Solutions
Squire Tech Solutions is inviting visitors, customers, and partners to explore its newly designed website. The re-energized site provides a user-friendly experience with improved navigation, functionality, and user access to detailed satellite internet products and services information.
DALLAS, TEXAS, OCTOBER, 2014 Squire Tech Solutions updates website with extensive satellite product and service information to help customers and partners understand the complete range of satellite internet communication solutions. Technical data, videos, images, and application information is streamlined to educate the market and to inform the satellite internet user community with up-to-date information, specifications, and features. The site highlights Squire Tech’s wide range of satellite equipment and services; including mobile satellite, fixed / mobile rooftop solutions, disaster recovery, and daily rental for remote locations. The site also focuses on providing meaningful technical reference information for the VSAT communications users.
Thanks to the innovative layout and visually appealing design, it will be easier for visitors, clients, and partners to navigate through pages and find the exact information they are looking for. Created with the user experience firmly in mind, the website has been designed using the latest technology to be compatible with today’s browsers and mobile devices. Additionally, the search feature has been tweaked to provide more accurate results to bring the correct information to the browser with fewer clicks.
Everything at Squire Tech revolves around clients’ needs. By offering a range of reliable satellite communications services for enterprise clients to local and federal government agencies, Squire Tech customers have an easy-to-understand pricing structure with detail in order for clients to know just what they are getting with each satellite internet package. Interacting with the staff at Squire Tech is much simpler. The online support portal is accessible 24/7 for both direct clients and service resellers. Help is always no more than a few clicks or a phone call away. Visitors can always stay up to date with the latest news, changes, and updates in a blink of an eye. Furthermore, Squire Tech’s portfolio of satellite internet products and services is easy to browse, increasing the ease of access to photos, videos, case studies, and knowledge base.
The new website means customers can now benefit from richer online content that is easier to navigate and share with others. Stay informed with the latest company news and the satellite internet communications industry news. Visit the new website here, and give us your feedback by posting a comment on our Facebook page.
About Squire Tech Solutions
Squire Tech Solutions is an industry leader, providing the #1 trusted satellite internet services for reliable satellite communications anywhere. Squire Tech’s satellite internet communications equipment, service and networks are supported by the Industry’s Top Rated industrial grade satellite internet equipment and the best in class 24/7 customer support team. Squire Tech’s satellite internet, phone and data services include; mobile satellite equipment for vehicles such as SUVs and trucks, fixed /rooftop satellite solutions for businesses, satellite backup/ disaster recovery, and daily rental satellite communications for remote locations. Call Squire Tech Solutions at (877) 787.5111 for more information.